Managing the pressures of farming
[Table of Content]
What is marketing?
Marketing is the sale of commodities produced, and aims to get the highest price competitive to other options.
Why is marketing important?
Marketing is important for farm businesses to ensure that the business gets the maximum return for produce. If you are confident that you can achieve the best price and return for your product, and that your marketing systems are good, that will relieve you of one pressure.
What does marketing include?
Good marketing includes:
- Understanding market opportunities
- Communication with commodity buyers
- Knowledge of produce characteristics and how to meet them
Where do I get help with marketing?
You can get further help from:
- Commodity buyers- see phone book
- State Farmer Organisations
Where can we get help to develop our marketing skills?
A range of skill based training is available in marketing commodities. If you are interested in training courses in marketing please refer to the attached booklet under Marketing.